Terms & Conditions

Last updated: 8 November 2026

1. About South West Coast Walk — what we are

South West Coast Walk is an independent trail-information platform and online marketplace operated by Pixelo Mobile Ltd. We publish trail guides and a free hiking companion app, and we list independent tour operators, guides, guesthouses and transfer providers so you can find and contact them. We do not check or guarantee that any of these businesses holds the licences, permits or insurance it needs; please ask the business before you book. South West Coast Walk is not a tour operator, travel agent or organiser. We do not sell, run or resell tours, and we are not a party to any booking you make with a provider.

1a. These terms and our other documents

These terms apply when you use South West Coast Walk, with or without an account. They work together with our Content Policy (the rules for what you post), our Marketplace Terms (when you deal with a business we list) and our Hiking Risk Disclaimer. Some features ask you to accept further terms before you use them, such as our AI features. If those terms and these terms differ about that feature, the terms for that feature apply, but nothing in them reduces your rights as a consumer. Our Privacy Policy explains how we use personal data; it is information for you, not part of this contract.

You accept these terms when you create an account: by ticking the box, or by continuing with Apple or Google where the sign-in screen tells you that this means you agree. We keep a record of the version you accepted. These terms are written in English. Where we offer a translation, it is for your information, and if the two differ, the English version applies. You can ask us for a copy of the version you accepted.

2. Bookings, payment & cancellation

When you book a tour, guide, stay or transfer from a provider listed on South West Coast Walk, your contract is solely with that provider. The provider sets and collects its own prices, deposits, balances, payment methods and cancellation/refund terms, shown on its listing or supplied by the provider directly. South West Coast Walk does not take payment for tours, does not hold deposits and sets no cancellation or refund policy. Payment is made directly between you and the provider — please review the provider's own terms before booking.

3. Changes, cancellations & refunds

Because your booking contract is with the provider, all changes, cancellations, date transfers and refunds are governed by that provider's terms and handled directly with them. South West Coast Walk cannot cancel, change or refund a provider's booking and is not responsible for a provider's decision to cancel or alter a trip. If a provider becomes unresponsive, you may contact us at hello@walksouthwestcoast.co.uk, but we are not obliged to intervene.

4. Travel insurance

We strongly recommend that every hiker holds comprehensive travel insurance covering hiking activities, medical emergencies, evacuation and trip cancellation. Some providers may require proof of insurance — check the provider's terms.

5. Fitness & health

The South West Coast Path involves challenging terrain including steep ascents and descents, rocky and slippery paths, exposed cliff edges and changeable coastal weather: wind, rain, cold and fog in any season. You are responsible for ensuring you are in adequate physical condition for any route you undertake, and for meeting any requirements set by a provider you book with. If you have health conditions, seek medical advice and inform your provider before booking.

6. Safety and responsibility

In these Terms, “the Service” means the South West Coast Walk website, the South West Coast Walk app and the related services we provide.

Safety and responsibility. The Service provides trail information and navigation tools. It is not a safety, tracking, monitoring, rescue or emergency service. We do not monitor your location or wellbeing, contact anyone on your behalf or arrange help. You are solely responsible for your own safety and for your decisions to walk. Information in the Service, including content from other users, businesses and automated or AI tools, is general guidance provided “as is” and may be inaccurate, incomplete or out of date. Accommodation, guiding, transfers and tours are supplied by independent businesses, and your contract for them is with that business. Clause 7 sets out what we are responsible for and the limits of that.

Availability, offline use and GPS. We do not promise that the Service will always be available or free of errors, and we may take it offline for maintenance. Features that need a connection, such as the community and messages, do not work without one. Download maps in the app before you set out if you want to use them offline. GPS positions depend on your device, its settings and the signal, and can be wrong.

7. Liability & assumption of risk

Hiking and outdoor activities carry inherent risks. See our separate Hiking Risk Disclaimer for a full explanation. By using our trail information, app or marketplace you acknowledge those risks and accept personal responsibility for your safety. South West Coast Walk provides information and introductions only and is not responsible for the acts, omissions, services, safety or solvency of any third-party provider, nor for the performance of any tour, accommodation or transfer you book with them.

What we are responsible for. Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that the law that applies to you does not allow us to exclude or limit, and nothing in them affects your legal rights as a consumer. Subject to that: if we break these terms or are negligent, we are responsible only for loss that is a foreseeable result of that. We are not responsible for loss caused by trail or weather conditions, by your own decisions on the trail, or by what other users, businesses or automated tools say, unless it is caused by our breaking these terms or our negligence. We are not responsible for loss caused by events outside our reasonable control, or for business losses (such as loss of profit, business or opportunity). Keep your own copy of anything important to you.

Subject to the paragraph above, our total liability to you for all claims arising out of your use of South West Coast Walk is limited to the greater of £100 (or its equivalent in your currency) and the amount you paid us in the 12 months before the claim. This is the only cap on our liability to you; every other clause in these terms or in our Marketplace Terms that mentions our liability is read with this clause.

8. Who you contract with

When you book a tour, accommodation, transfer, guide or other service from a provider listed on our marketplace, your contract is directly with that provider, not with South West Coast Walk. South West Coast Walk's role is limited to listing providers and facilitating introductions — see our Marketplace Terms for detail. The only things South West Coast Walk sells directly are optional listing and subscription plans to businesses and, in our app, optional paid features (see clause 8a) — never tours, stays, transfers or any other travel service.

8a. Paid features in the app

The app is free to download. Today the app has no paid features. It sells no subscriptions. Before you buy any paid feature, the app shows its price and what it includes. If you buy a paid feature:

• Store purchase. You buy it through the Apple App Store or Google Play, under that store's terms. The store takes your payment, and refunds are requested from the store under its own refund rules.
• What you get. A paid feature gives you only what the app describes before you buy it.
• Licence. You get a personal, non-transferable licence to use the paid feature in the app. It does not give you ownership of any content.
• Your right to cancel. If you are a consumer, you can cancel within 14 days of buying a paid feature, unless, before we started to supply it, you agreed that supply could start at once and acknowledged that you would then lose that right. To cancel, ask the store for a refund, or write to us.
• Information can be out of date. Maps, routes, audio and other trail information in the app, including in a paid feature, can be out of date (see clause 6).
• Our liability. Clause 7 sets out what we are responsible for, including for paid features.

8b. The app licence

The app belongs to Pixelo Mobile Ltd or its licensors. We give you a personal, non-exclusive, non-transferable licence to download the app and use it on devices you own or control, for your own personal use or, if you run a business listed with us, to manage that listing. You may not copy, modify, reverse-engineer or redistribute the app except as the law allows. We may end this licence if you seriously or repeatedly break these terms. If you got the app from Apple's App Store, Apple's standard licence terms for apps (the Licensed Application End User License Agreement) also apply; if you got it from Google Play, Google Play's terms apply to your use of the store. Apple and Google are not parties to these terms; we, not they, are responsible for the app and for any support we offer or the law requires.

9. Age restriction

Our services are intended for adults. You must be at least 18 to create an account, post or send messages, use Buddy Finder or our AI features, or buy a paid feature. Any additional minimum age or supervision requirement for a specific tour is set by the provider you book with.

9a. Your account

If you create an account:

• Keep it accurate and safe. Give true details, keep your password safe and do not share your account. Tell us at hello@walksouthwestcoast.co.uk if you think someone else is using it.
• One account each. You may have one personal account, unless we agree otherwise, and you may not transfer it to anyone else. If you sign in with Apple or Google, their terms also apply to that sign-in.
• Leaving. You can stop using South West Coast Walk at any time and delete your account in the app (Settings → Delete account) or by emailing us from your account’s address. Our Delete Account page explains what happens. Deleting your account does not refund a store purchase (see clause 8a), and content you published stays, shown as by “Deleted User”, unless you ask us to erase it. Download anything you want to keep first.
• How we contact you. We contact you by email at the address on your account, or by a notice on the site or in the app. You can contact us at hello@walksouthwestcoast.co.uk; our Content Policy explains how to report content and how to appeal a decision.

10. Content & intellectual property

Trail guides, maps, photographs and other content on South West Coast Walk are owned by or licensed to Pixelo Mobile Ltd and may not be reproduced without permission, except where the law allows. Content you submit (reviews, photos, messages) remains yours. You confirm that you own what you post or have permission to post it, and that it is lawful, accurate to the best of your knowledge, and not defamatory. Reviews and posts are their authors' opinions, not ours, and we do not check that they are true. You grant Pixelo Mobile Ltd a non-exclusive, worldwide, royalty-free licence to use content you post on or after the date shown at the top of this page: to host, store, copy, display and distribute it on South West Coast Walk's websites and apps, on our other Trailivo websites and apps, and in the emails and notifications we send; to translate it (including with automated tools), keep the translations and adapt it as far as these uses need (for example, to crop a photo or shorten a post); to use it, with credit to you where practical, on our own social media and in promoting our websites and apps; to use the information in it (for example, a trail report) to keep our trail information up to date; and to let our service providers (including hosting, translation and AI providers) process it for these purposes. Content you posted before that date stays under the licence that applied when you posted it. We do not sell your content or let anyone else use it for their own purposes. You can ask us not to use a post of yours in our promotion, and we will then stop using it in new promotion. To the extent the law allows, you agree not to assert your moral rights against us or our service providers for the uses this licence allows (for example, cropping, shortening or translating your content). If you delete your content, we stop using it in anything new. Promotion we have already published with it may stay, unless you ask us to remove it (write to hello@walksouthwestcoast.co.uk); we then remove it where we control it, such as our own posts and pages. The licence continues as our Content Policy explains. Any photography during a tour is a matter between you and your provider.

10a. Acceptable use and your account

When you use South West Coast Walk, you must not:

• post or send anything unlawful, harmful, misleading or infringing, or anything that breaks our Content Policy;
• harass, threaten, abuse or discriminate against anyone;
• write fake or paid-for reviews, send fake tour requests, or send spam or unsolicited advertising;
• copy content from the service in bulk or by automated means (scraping), use our guides, maps or other users’ posts to train AI models, or collect other users’ personal data, without our written permission (search engines and AI assistants may read and cite our public pages as our robots.txt file allows);
• interfere with the service, its security or other people’s use of it, or create accounts by automated means;
• pretend to be someone else, or misrepresent your connection with a person or business.

Access and local rules. Follow the law and local rules wherever you go: respect private land, closures, protected-area and site rules, and the signs and instructions of landowners and authorities. A route or path on our maps does not mean you have a right to use it. Do not post routes, Trail Tags or other content that would lead people onto private or closed land.

We have no tolerance for objectionable content or abusive users. We may remove, hide or limit content you post, or suspend or close your account, if we reasonably believe that you have broken these terms or our Content Policy, acted unlawfully or dishonestly, or put other people at risk, or if the law or an authority requires it. We may also refuse or remove content at our discretion. A suspension may be temporary or permanent and applies to your account wherever it is used. We give reasons where the law requires it, and you can ask us to look at a decision again as our Content Policy explains. We may also close an account for another valid reason, such as stopping the service, by giving you reasonable notice.

If you break these terms or the law, you will make good any loss, damage and reasonable cost (including legal costs) that we suffer because of a claim against us that results from it.

10b. Meeting other users

Buddy Finder and messages let you contact other users. We do not check anyone’s identity, and whether to meet or travel with someone is your own decision. Any arrangement you make with another user is between you and them, and we are not responsible for how other users behave. You can report or block any user in the app. Nothing here limits our liability where the law does not allow it.

11. AI answers and community content

Some of our platforms include a hiker community, and we may offer an automated AI assistant that can reply to questions you or other hikers post there. AI replies are clearly labelled as AI-generated. They are produced automatically and are designed to draw only on our own trail data and not to include personal information about other users; we do not add other users' personal information to them. An AI reply may still be wrong: do not rely on it for your safety. Community content is written by other hikers, not by us.

Both AI answers and community content are provided for general information only. They are not verified, not guaranteed to be accurate, complete or current, and are not checked by us before an AI reply is generated or before another hiker posts. Trail conditions — including water sources, river crossings, snow and ice, weather, exposure, difficulty and remoteness — change frequently, and any answer may be out of date the moment it is given. Where an answer refers to trail conditions, it reflects what a source or another hiker has reported, not a fact we warrant to be true.

12. Not professional, medical or emergency advice

AI answers and community content are not professional, medical, safety, navigational or emergency advice, and must not be relied on as such. They do not replace an up-to-date official guidebook, an official route authority, a paper map and compass, a qualified guide, a medical professional, or local knowledge on the ground. The AI assistant is provided “as is”, requires a mobile signal or internet connection, and will not work where there is no coverage — you must not depend on it in remote areas.

The AI assistant is trail information only. It is not a medical, first-aid or emergency service, and nothing it says is medical or emergency advice. It does not monitor your posts in real time and cannot summon help. In an emergency, contact your local emergency services directly — do not rely on the AI assistant or the community. By using our AI or community features you accept personal responsibility for your safety and agree to independently verify any information — especially about water, river crossings, weather, snow and difficult or exposed terrain — from official and current sources before you rely on it. These features are intended for adults (18+), consistent with clause 9.

13. Reliance on AI and community features — liability

Check AI answers and community content before you rely on them. They are produced automatically or written by other users, from information that changes all the time, so verify them with official and current sources first. Our responsibility for them is as clause 7 sets out. See also our separate Hiking Risk Disclaimer.

13a. Trip plans and suggested businesses

Our trip planner, including plans made with “Enhance with AI”, gives you a suggested itinerary and may suggest tours, guides, places to stay, luggage transfers or other businesses to go with it. A plan and the businesses in it are suggestions only. A plan is not a package holiday, a booking or an offer from us, and we do not check the availability, prices or suitability of anything in it. If you use a business from a plan, each service is a separate contract between you and the business that provides it, on that business's terms (see clauses 2 and 8).

Check a plan’s details with the businesses and with official sources before you rely on it. Our responsibility for plans is as clause 7 sets out.

14. Complaints

Complaints about a tour, stay or transfer should be raised directly with the provider responsible for the service. For complaints about the South West Coast Walk platform itself, email hello@walksouthwestcoast.co.uk and we will reply when we can.

15. Governing law and courts

These terms are governed by the law of England and Wales. If you are a consumer, you can bring a claim in the courts of England and Wales or in the courts of the country where you live, and nothing in these terms takes away any protection that the law of the country where you live gives you and that cannot be excluded by agreement. If we bring a claim against you as a consumer, we will bring it in the courts where you live, unless the law allows otherwise (for example, a counterclaim in a case you have brought).

16. Contact

Pixelo Mobile Ltd (trading as South West Coast Walk)
Registered in England & Wales, company number 10585806
Registered office: c/o Demsa Accounts, 565 Green Lanes, Haringey, London, England, N8 0RL
Email: hello@walksouthwestcoast.co.uk
Website: walksouthwestcoast.co.uk

17. Dispute resolution

If you have a dispute with us as a consumer, please contact us first at hello@walksouthwestcoast.co.uk — we will try to resolve it with you directly. If we cannot resolve it between us, you can get advice from your local consumer advice service. We are not obliged, and not willing, to take part in dispute resolution before a consumer arbitration or mediation body. You can bring a claim in court as clause 15 explains.

18. Changes to these terms and general

We may change these terms for a valid reason, such as a change in the law, in our services or in how we run them. We post the new version here with its date. If a change materially affects you, we tell you by email or by a notice on the site or in the app at least 14 days before it applies, unless the law, or the need to protect people’s safety or security, requires a faster change. If you do not agree, you can stop using South West Coast Walk and close your account before the change applies (clause 9a). We do not treat silence as agreement: a change applies to you only if you keep using South West Coast Walk after it takes effect.

We may change, add or withdraw features, for example to improve the service, for legal, safety or security reasons, or because a feature is little used. If we withdraw a paid feature you bought, you keep anything you already downloaded; if you think you have lost something you paid for, contact us and we will put it right where the law requires.

• If part of these terms is invalid. If a court decides that part of these terms is invalid or unenforceable, the rest stays in force.
• Entire agreement. These terms and the policies they link to are the entire agreement between you and us about your use of South West Coast Walk. This does not limit your legal rights as a consumer.
• No waiver. If we do not enforce a right straight away, we can still enforce it later.
• Transfer. We may transfer our rights and obligations under these terms to another company that takes over the service; this will not reduce your rights under these terms. You may not transfer yours.
• Third parties. No one else has any rights under these terms.
• Other websites. Links to other websites are not under our control, and we are not responsible for those websites.