Privacy Policy

Last updated: 10 November 2026

1. Who We Are

South West Coast Walk ("we", "us", "our") is operated by Pixelo Mobile Ltd, which runs the website walksouthwestcoast.co.uk and the South West Coast Walk mobile app: a trail guide, and a marketplace that puts walkers in touch with independent local businesses. Pixelo Mobile Ltd is the data controller for the personal data described here. We are committed to protecting your personal data and respecting your privacy.

2. What Data We Collect

We collect the following personal data when you use the website or the app. We do not ask walkers for their phone numbers.

• Account data: your name, email address and password (stored only as a one-way hash). If you add them, your profile photo, bio, nationality, social-media links and language preference. If you sign in with Google or Apple, we receive your name and email address from them (or Apple's private relay address, if you choose it), never your password.
• Enquiries, dates you choose for an experience, and trip requests: your name, email address, number of people, dates, route and the message you write.
• Location data (mobile app): If you use the South West Coast Walk mobile app and grant permission, we collect your device's precise location, including in the background while the app is closed or not in use. This is used to record your route while you hike and to show your position on the trail map. Background location is collected only while you have an active hike in progress, after you accept an in-app disclosure, and you can disable location access at any time in your device settings or stop the hike. The app also adds your location, at the precision you choose in its Settings (approximate, unless you choose exact or none), to the trail feed posts and bug reports you send, and uses it to find posts near you when you ask for them. We do not sell location data or share it for advertising; the map software in the app sends location telemetry to its maker (section 10).
• Your walks: when you are signed in, the hikes you record (the route as GPS points, times and distances, the calories we estimate from them and, if you let the app use your phone's step counter, your steps), the stages you complete and your walking statistics are stored on our servers so they are kept across your devices. While you record a walk, the app also sends your position every few minutes (section 7). Some versions of the app also send your phone's battery level with it, which we do not keep. Before each hike starts, the app shows a short risk notice ("Before you start"); when you confirm it, we record which version of the notice you confirmed, when you confirmed it, the trail and the stage or route of the hike, and the app's language (section 7).
• Motion sensors: while you record a walk, the app uses your phone's step counter to count your steps and its barometer to measure the height you climb, and its motion sensor lets you report a problem by shaking the phone. The app does not use Apple Health, Health Connect or heart-rate data.
• Photos and camera: when you add photos to a walk or a story, the app reads the time and place stored in each photo to show it along your route, and a story keeps the place and time each of its photos was taken. When we store a photo you upload, we remove the information stored inside the photo file, such as where it was taken. The camera is used to take photos and to scan QR codes: passport stamps, which record where you scanned them, and tour codes.
• Digital Passport and certificates: your stamps, badges and completion records and, where the app offers certificates, the name shown on your certificates and, for a premium certificate, the photo you upload, which we may check before the certificate is issued.
• Community: the reviews, stories, posts, replies and photos you share, messages you send to other walkers and in the group chat of a tour you join in the app, walking-buddy requests, the people you follow or block, and reports you make about content or people (with a screenshot, if you add one).
• Trip planning: the answers you give the trip planner, such as dates, pace and preferences.
• Your answers after signing up: if you give them, how you heard about us, when you plan to walk, your walking experience, your interests and your preferred daily pace.
• Invitations: if you open an invite link, its invite code: this website keeps it in your browser and, if you sign up within 30 days, sends it with your sign-up, so that we record who invited you. If you invite friends by email, their email addresses and your message, which we use to send them your invitation, and a record of each email sent (to whom, when and its subject).
• Bug reports: when you report a problem or send feedback from the app, signed in or not: what you write; a screenshot of your screen and a picture of the map, if you add them; your phone's operating system and its version, the app version, language and display settings; your battery level, whether you were online, the screens you opened just before and the last error; and your location, at the precision you choose in the app's Settings (approximate, unless you choose exact or none). If you are not signed in, also a code made from your IP address that changes every day, to limit abuse.
• Questions about the trail (until 6 November 2026): the questions you asked with "Ask about this stage" in the app or "Ask about this walk" on the website. That feature has ended (section 5b).
• Purchases: in-app purchases are handled by Apple or Google, and web payments by Stripe. We receive a receipt or transaction reference, never your card details.
• Communication data: emails you send us, your newsletter subscription and your marketing consent choices.
• Device and technical data: a push-notification token if you allow notifications, your app version and device type, crash and error reports, a record of when and how you sign in, your IP address in our server logs, and the analytics described in section 6a.
• Approximate country (from your IP): We check your IP address against an offline country database held on our own server, to record which country visits come from, in the signals described in section 6a and in the statistics businesses see about their listings. For this, your IP address is not sent to anyone else and is not kept with the country we work out from it, and we only ever work out your country — never a precise location. IP geolocation data by DB-IP (CC BY 4.0).

3. How We Use Your Data

• To run your account and the app's features: maps, recorded walks, statistics, the Digital Passport and certificates
• To pass your enquiry, the date you choose for an experience or your trip request to the business you choose, and to send you their replies
• To run the community features, including automated and human checks for spam and abuse
• To plan trips when you use the trip planner
• To send account, enquiry and service-related emails and push notifications
• To send you push notifications about offers and news ("Marketing push"). When a business listed with us publishes a discount, a notification about it goes to people who have a hike in progress on this trail or a trip plan for it that starts within 14 days, at most one every 3 days, so we use the trail you follow and the timing of your hike or trip plan to decide whether you get it. We may also send news about South West Coast Walk. These notifications reach you only if you have allowed notifications on your device or in your browser, and they are switched on when you create an account. Switch them off with "Marketing push" in the app's Settings, or by turning off notifications on your device or in your browser.
• To send you the weekly trail digest: one email a week with new stories, the questions other walkers are still waiting to have answered (first those on stages you have walked) and the best answers, ending with a line about new discounts from businesses listed with us. It goes to account holders who use this trail and have been active, or signed up, in the last 12 months, and it is switched on when you create an account. Stop it with the "Stop the weekly digest" link in any digest, or with "Weekly trail digest" in Profile Settings in your account on this website.
• To send you news and offers about South West Coast Walk by email. These emails are switched on when you create an account and go only to a confirmed email address. Switch them off with "Marketing emails" in the app's Settings or in Profile Settings in your account on this website, or with the unsubscribe link in any of them; that also stops the weekly digest and our emails about other trails.
• To respond to enquiries, support requests and bug reports
• To keep the service secure and prevent abuse
• To record who invited you, when you sign up through an invite link
• To improve our website and app (with consent where required)
• To promote South West Coast Walk and our other Trailivo trails with what you share publicly: we may show the reviews, stories, posts and photos you share publicly from the date set in clause 10 of our Terms on our websites and apps and those of our other Trailivo trails, on our own social-media accounts and in our own promotion, with your display name as credit where practical, and use them to keep the information about the trail up to date. We never sell your content. A photo in which someone can be recognised is personal data about them, so they too can ask us to stop. To have a post left out of new promotion, email hello@walksouthwestcoast.co.uk.
• To tell you about our other walking trails in the Trailivo network (with your consent) — you can opt out at any time.
• To produce statistics and keep our trail information accurate, from data in aggregated form that does not identify you (for example, how many walkers complete each stage). Businesses do not see your recorded routes.
• If emergency services or the police ask us for information to protect someone's life, we may share what we hold
• To comply with legal obligations

4. Legal Basis for Processing (UK GDPR)

We process your data under the following legal bases:

• Contract: running your account and the features you use (maps, recording your walks, statistics, the Digital Passport and certificates, the community features, trip planning, and the account, enquiry and service emails and notifications), and passing your requests to the businesses you choose. Your device's location and notification permissions are how you switch those features on or off.
• Consent: analytics cookies and other non-essential storage in your browser, the app's optional product analytics, and emails about our other trails in the Trailivo network. You can withdraw consent at any time; this does not affect what we did before.
• Legitimate interest: keeping the service secure and preventing fraud, spam and abuse; moderating community content; responding to enquiries and bug reports; recording who invited whom; understanding how the service is used, from signals not linked to your account and from your account activity (section 6a); producing aggregated statistics; keeping records after you delete your account (section 13); and establishing, exercising or defending legal claims. You can object to these (section 8).
• Legitimate interest, with your right to object at any time: the push notifications about offers and news, the weekly trail digest and the news and offers emails about South West Coast Walk described in section 3. Our interest is to tell walkers about discounts from local businesses and about what other walkers are asking on the trail they follow; to choose who gets an offer notification, we use the trail you follow and the timing of your hike or trip plan. You can object at any time, free of charge, by switching them off or unsubscribing as section 3 explains, and we then stop.
• Legitimate interest, with your right to object: showing what you share publicly in our promotion and using it to keep the information about the trail up to date (section 3). Our interest is to show walkers what the trail is really like and to keep its information current. You can object at any time by emailing hello@walksouthwestcoast.co.uk, and we then stop using that content in new promotion.
• Vital interests: if emergency services or the police ask us for information to protect someone's life, we may share what we hold
• Legal obligation: tax and accounting requirements, and requests from authorities that the law obliges us to answer

Automated decisions. We do not make decisions that have legal or similarly significant effects on you based solely on automated processing. Automated checks support our moderation and security: they can hold a post for a moderator to review, mark an enquiry whose email address was never confirmed as spam, or limit use of an AI feature after repeated misuse. If you think one of these checks got something wrong, you can tell us at hello@walksouthwestcoast.co.uk.

5. Data Sharing

• Businesses you contact. When you send an enquiry to a business listed with us, or choose a date for an experience it runs (you arrange and pay for it with the business, not with us), we pass your name, email address and trip details to that business (a guesthouse, guide, tour or transfer operator). When you reveal one of its discount codes, the business is emailed only that a code was revealed and how many have been revealed so far, never who revealed it. For a trip request sent to several operators, they see your trip details but not your name or email address until you choose one of them. A tour request sent through our tour request board is different, and the form says so before you send it: every guide and tour company that works on the trail sees your trip details, and your name and email go only to the companies that send you a quote (at most 5). We do not ask for your phone number; if you type one into a message, it is stored with that message. General enquiries to us are not passed on. Each business is a separate controller: it is responsible for the data it receives and for how it uses it. The businesses listed on walksouthwestcoast.co.uk are in the United Kingdom; what we send them goes through the providers in section 10, some of them in the USA.
• Other walkers see what you share publicly: your display name and photo, reviews, stories, posts and photos. Walkers who are signed in can also see your profile: your bio, nationality and social-media links if you added them, when you joined, how many people you follow and how many follow you, your walking statistics on this trail (distance, height climbed, stages completed, how much of the trail you have completed, and points) and which stages you have completed. We may suggest you to other walkers to follow, for example because you completed the same stages or share a nationality or a language. Your recorded walks and their routes are not shown to other walkers; routes you create are private unless you share them, and you appear in Buddy Finder only if you switch that on. A message is seen by the people you send it to, and a tour group chat by the group's members, including the tour company's guides and staff; we may read a message when it is reported to us, to enforce our terms and community rules, or for security or legal reasons.
• Service providers who process data on our behalf, and the services that use it for their own purposes, listed in section 10.
• Others, where needed: the police, courts, regulators and other authorities, where the law requires or allows it, including to protect someone's life; others, where we need to share data to establish, exercise or defend legal claims or to prevent fraud or abuse; our professional advisers (such as lawyers and accountants) and insurers; and, if all or part of our business is sold or reorganised, the buyer and its advisers.

We do not sell your personal data, and we do not share it for advertising.

The Trailivo network brands operated by Pixelo Mobile Ltd are: LycianWay, Coast to Coast Walk, South West Coast Walk, West Highland Way Walk, Walk Cappadocia, Walk Via Francigena and Göbeklitepe. If you consent to cross-brand marketing, your contact details may be used to email you about these other trails; you can opt out at any time from your account settings or via the unsubscribe link in any marketing email.

5a. Daily check-ins (ended 28 September 2026)

Older versions of the app offered daily check-ins. That feature ended on 28 September 2026: nothing is sent any more, and the emergency contacts, check-ins (including any location or note recorded with them) and tracking codes we held have been deleted. We keep a record of each email the feature sent (its date, type and subject line), with the recipient's address replaced by a one-way code, as evidence of what was sent and when.

5b. Questions about the trail (ended 6 November 2026)

Until 6 November 2026 you could ask questions about the trail with "Ask about this stage" in the app and, while this website offered it, with "Ask about this walk"; Anthropic's Claude wrote the answers (section 10). That feature has ended: we no longer take questions, and nothing is sent to Anthropic for it any more. While the feature ran, we sent Anthropic the question you typed (the app put the stage's number and name in front of it) and our official information about the trail, without attaching your name, email address, account ID, location, photos, recorded walks or device identifiers; under its commercial terms Anthropic does not use this text to train its models.

We keep a record of each question you asked (when, with which feature and whether it was answered); if our question logging was switched on when you asked it, the question you typed; and, if a question was caught by our automatic abuse checks, a shortened copy of it with contact details and numbers taken out. We keep these records for 3 years from the date of the question, in case we need them to deal with a legal claim, and then delete them automatically. If you delete your account before then, they stay, linked to the de-identified account, until that date (the shortened copies are emptied at once). You can ask us to erase them sooner (see section 13).

6. Cookies

We use the following types of cookies:

• Essential cookies: Required for the website to function (e.g., session tokens, cookie consent preference). These cannot be disabled.
• Analytics cookies: Help us understand how visitors use our site. Only loaded with your consent.

You can change your cookie preferences at any time with the "Reset my cookie preferences" button on our Cookie Policy page, or by clearing this site's data in your browser. Your choice is stored in your browser.

6a. Analytics & Measurement

We measure how the website, the mobile app and business listings are used, in three clearly separated ways:

• Product signals not linked to your account. The app and website send us counters — an app was opened, a screen was viewed, a listing was seen or tapped, a technical error occurred. These carry no account identifier and no precise location. To spot abuse and fake traffic they also carry your approximate country and a pseudonymous code made from your network (IP) address, which changes every day; we do not store your IP address with them. We keep the raw signals for 90 days, and the views and taps of business listings for 180 days; older ones are deleted every week, and after that only aggregate counts are kept.
• Account activity. When you are signed in, we record which days you used the app or website for this brand, so we can understand engagement and improve the product (legitimate interest, Art. 6(1)(f) UK GDPR). These records are kept for 24 months and then deleted (we clear older ones every week), and they are included in your data export. If you delete your account before then, they stay for the rest of the 24 months, linked to the de-identified account (section 13).
• Optional analytics. Google Analytics runs only if you accept it in the cookie banner, and never while your browser sends Do Not Track. In the mobile app, product analytics run only if you switch on "Share usage data" in Settings (off by default). They record which features you use (for example, which statistics tab you open) and are linked to your account: the app sends them to us only when you are signed in. We keep the events they record for 180 days.

Businesses listed on our platform see only aggregate statistics about their own listing — counts of views and taps, by month, source and approximate country. In these statistics, countries with fewer than 10 views or taps are counted together as "other", to make a single visitor harder to pick out, and the statistics do not tell a business who you are.

7. Data Retention

• Account data, recorded walks and Digital Passport records: kept while you have an account. When you delete it, we de-identify your account data straight away. Within 30 days we then delete the GPS tracks and positions of your recorded walks, including private routes made from them, and the locations of your Digital Passport stamps. The rest of those records (such as dates, stages, distances and times), your stage completions and your Digital Passport stamps stay, linked to the de-identified account, unless you ask us to erase them (see section 13)
• Community content: kept until you delete it. When you delete your account, it stays, shown under "Deleted User", unless you ask us to erase it (see section 13). Deleting content, or asking us to leave it out of promotion, stops its use in new promotion; promotion we have already published with it stays unless you ask us to take it down
• Messages you send to other walkers: kept with the conversation, and those in a tour group chat with the group. When you delete your account, they stay, shown under "Deleted User", unless you ask us to erase them (see section 13)
• Trip plans you save: kept until you delete them. When you delete your account, they stay, linked to the de-identified account, unless you ask us to erase them (see section 13)
• Questions about the trail, a feature that ended on 6 November 2026: kept for 3 years from the date of each question, then deleted automatically (section 5b)
• Bug reports and reports about content or people: the screenshots and map pictures attached to them are deleted after 90 days, and the screenshot with a report about content as soon as we dismiss that report. The report itself is kept for as long as we need it to fix the problem or deal with the report, and as a record of what was reported
• The positions sent while you record a walk: deleted after 90 days, or within 30 days after you delete your account if that is sooner
• Records of when and how you sign in: kept while you have an account, and deleted within 30 days after you delete it
• Records of our automated abuse checks: kept for as long as we need them to prevent abuse
• Emails you send us: kept for as long as we need them to deal with your request and keep a record of it
• The log of the emails we send you (address, subject, date and delivery status): kept as a record of what we sent. When you delete your account, we replace your email address in it with the de-identified account's
• Your email address after you delete your account: kept only in a hashed form, on a list of addresses we do not email while no account uses them
• Photos you upload: kept as long as what they belong to (your profile, a post, a review or a story) is kept, as described above and in section 13
• Your push-notification token: kept until it changes or you delete your account. The log of the push notifications we send you: deleted after 90 days
• Our server logs, which include your IP address: kept for as long as needed to keep the service secure, then deleted
• Crash and error reports: kept by Sentry for the retention period of its service, then deleted
• Invoices for plans and paid features: kept for 6 years after the end of the financial year they belong to (HMRC record-keeping rules)
• Enquiry and trip-request data: retained for 2 years
• Analytics data: as described in section 6a
• Database backups, which contain copies of the data above: kept for as long as we need them to restore the service, then deleted
• Records of the terms you accepted and of your marketing choices, with the email address, IP address and browser details they were made from: kept while you have an account. Within 30 days after you delete it, we remove the email address, IP address and browser details from them. What remains (which terms or choice, its version, when, and in which app or website and language), with a hashed form of your email address so that we can match it to a claim, is kept for 6 years after your account is deleted, as evidence of what you agreed to, and then deleted
• Records of the risk notice you confirmed before each hike (which version, when you confirmed it, the trail and the stage or route of the hike, and the app's language): kept while you have an account, also if you delete the hike, and for 6 years after your account is deleted, as evidence of what you were shown and confirmed, and then deleted

8. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data and get a copy of it
• Rectify inaccurate data
• Request erasure ("right to be forgotten")
• Restrict processing
• Object to processing based on legitimate interests, and to direct marketing at any time
• Data portability
• Not be subject to a decision based solely on automated processing that has legal or similarly significant effects on you
• Withdraw consent at any time

To exercise these rights, email us at hello@walksouthwestcoast.co.uk. We may ask you to prove your identity before we act on a request. We reply within one month, which the law allows us to extend by up to two further months for complex or numerous requests, and we do not charge a fee unless the law allows one. These rights apply subject to the conditions and exceptions in the law. "Export my data" in the app's Settings, or in your account on this website, gives you a copy of your hikes, stage completions and statistics, and the record of the risk notices you confirmed before your hikes; for a copy of your other data, email us.

9. Data Security

We use appropriate technical and organisational measures to protect your data, such as encryption in transit, hashed passwords and protected staff access. Our servers and database are in London (UK), and uploaded photos are stored in Amsterdam (EU).

10. Who processes your data on our behalf (subprocessors)

We use the following third-party services to operate South West Coast Walk. Each has its own privacy practices — follow the links for detail. With each of them we have a data processing agreement or the provider's standard data protection terms, where the provider offers them.

• DigitalOcean (LLC, USA) — server and database hosting in London (UK), and photo storage in Amsterdam (EU). Privacy
• Cloudflare (Inc., USA) — website hosting, CDN, DNS, security and bot protection, and email routing (it forwards the email you send to hello@walksouthwestcoast.co.uk to our inbox at Google). Privacy
• Apple (Inc., USA) and Google (LLC, USA) — push notifications (Apple Push Notification service and Firebase Cloud Messaging). Apple privacy · Google privacy
• Google (LLC, USA) — Gmail, the inbox where we receive and answer the email you send to hello@walksouthwestcoast.co.uk, including requests about your personal data. Privacy
• Google Analytics (Google LLC, USA) — website analytics, only if you accept analytics cookies. Privacy
• Resend (Inc., USA) — sending our emails: account, enquiry and notification emails, the weekly trail digest and marketing emails. Privacy
• Mapbox (Inc., USA) — the trail maps and offline map packs in the mobile app. It receives the map requests and the usage and location telemetry that the Mapbox software in the app collects by default, including your device's location and details of the device and the app. Mapbox uses that telemetry for its own purposes, as a separate controller under its own privacy policy; Mapbox's (i) button on the app's map offers a setting to switch it off. We never send Mapbox your account details. The website's maps do not use Mapbox. Privacy
• Sentry (Functional Software, Inc., USA) — crash and error reports from the app (technical details of the error, the device and the app, not linked to your account), used to fix bugs. Privacy
• Anthropic (PBC, USA) — Anthropic's Claude is the AI behind "Enhance with AI" in this website's trip planner. Until 6 November 2026 it also answered the questions you asked about the trail (section 5b). With "Enhance with AI" we send the choices you made in the planner (the number of days, the start date if you gave one, the difficulty, your walking hours a day, your budget and the page's language) and our official information about the trail and its places to stay. We do not attach your name, email address, account ID, location, photos, recorded walks or device identifiers to what we send. Anthropic processes this text to give you the plan; under its commercial terms it does not use it to train its models. We do not use AI to check community posts or to translate content. Privacy

Services that use your data for their own purposes. When you use the following services through us, they decide for themselves how they use the data they receive, as separate controllers under their own privacy policies; they are not our processors.

• Apple (Inc., USA) and Google (LLC, USA) — the App Store and Google Play, in-app purchases and their refunds, and Sign in with Apple and Google sign-in. Apple privacy · Google privacy
• Stripe (Payments Europe Ltd, Ireland / Inc., USA) — card payments on the website, including its own fraud checks. We never see or store your full card number. Privacy
• Meta (Meta Platforms Ireland Ltd / Inc., USA) — some versions of the app contain Meta's Facebook software kit, which was added for Facebook sign-in. It is set not to log app events or collect advertising identifiers. When such a version starts, the kit may connect to Meta, which then receives technical data such as your IP address and device details. Privacy

Map tiles from OpenStreetMap. The maps on this website are made of map tiles that your browser loads directly from the tile servers of the OpenStreetMap Foundation. With each request those servers receive your IP address and the tiles requested (so, the part of the map you are looking at), together with the details every browser sends, such as its type and our site's address. We send them nothing else, and never your account details. The OpenStreetMap Foundation is not one of our processors: it handles these requests under its own privacy policy. We show these maps on the basis of our legitimate interest in maps that work.

In the app. Push notifications (Apple, Google) work once you allow notifications; crash reports (Sentry) and the maps (Mapbox) work whenever you use the app; product analytics run only if you switch them on; Google and Apple sign-in work only if you use them; and Meta's software kit is described above. The app does not read your address book, does not use your phone's advertising identifier and does not track you across other companies' apps or websites.

International transfers. Our own servers are in the UK. Where a provider above processes data in the USA, we rely on the UK Extension to the EU–US Data Privacy Framework (the "Data Bridge") or on the UK International Data Transfer Addendum to Standard Contractual Clauses; where it does so in the EU, on the UK's adequacy regulations for the EU. Transfers to the businesses you contact are described in section 5.

11. Children

South West Coast Walk is intended for adults aged 18 and over. Accounts are not offered to minors, and we do not knowingly collect personal data from anyone under 18. If you believe a person under 18 has provided us with personal data, contact us and we will take steps to delete it, unless the law requires us to keep it.

12. Cancelling a purchase

This policy is about your personal data, so it does not set out your right to cancel a purchase. For a paid feature you buy from us, that right and how refunds work are in our Terms (clause 8a). For the plans we sell to businesses (for a place to stay, a tour company or a guide), refunds are in our partner terms. Tours, stays and transfers are booked directly with the businesses that provide them, under their own cancellation and refund terms.

13. How to delete your account

You can de-identify your account and request erasure of your content at any time:

• In the mobile app: Settings → Delete account
• By email: write to hello@walksouthwestcoast.co.uk from the address your account is registered to

When you delete your account we immediately replace your name, email address, bio, nationality, photos and social-media links with placeholder values, make your password unusable, remove your app's and browser's push-notification tokens and end all your sessions. We delete the links to any Google or Apple account you signed in with, your premium-certificate photos, your quiz history and any newsletter subscription with your email address on this website, and we replace your email address in our log of the emails we sent you. We add your email address, in a hashed form only, to a list of addresses we do not email.

Within 30 days we also delete the GPS tracks and positions of your recorded walks, including private routes made from them, the locations of your Digital Passport stamps, your daily check-ins and the records of when and how you signed in. We also remove the email address, IP address and browser details from the record of the terms you accepted and of your marketing choices.

Other records stay, linked to the de-identified account, which no longer holds your name or email address. They include your recorded walks without their GPS tracks (such as dates, stages, distances and times), stage completions and Digital Passport stamps, the days you used the app or website (section 6a), analytics events, the record of the questions you asked about the trail, and two records we keep for 6 years after your account is deleted, as evidence of what you agreed to and were shown, and then delete (section 7): the record of the terms you accepted and of your marketing choices, and the record of the risk notices you confirmed before your hikes. Content you posted or sent to other walkers (reviews, trail feed, stories, posts, replies, messages and routes you shared) stays too, shown under "Deleted User". We keep these records to keep conversations and our statistics complete and in case they are needed for a legal claim.

To have these records and that content erased as well, under Article 17 of UK GDPR, email us. To help us find your request quickly, write "FULL ERASURE" in the subject and send it from your account's email address; if you can't, we may ask you to prove who you are. We reply within one month (longer where the law allows), telling you what we erased and anything we keep, and why. Copies in our backups go when those backups are deleted (section 7). We keep invoices for plans and paid features for 6 years after the end of the financial year they belong to, as HMRC's record-keeping rules require. Stripe retains payment records under its own policy. Full details: /delete-account.

14. Complaints

If you believe we have mishandled your personal data, you have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk. If you live in the European Union or the European Economic Area, you can also complain to the data protection authority where you live or work.

15. Changes to This Policy

We may update this policy from time to time. The "last updated" date at the top shows the latest revision. If we make a material change, we will tell you on the website, in the app or by email. Where we offer this policy in other languages, the English version applies if they differ, where the law allows.

16. Contact

Data controller: Pixelo Mobile Ltd (trading as South West Coast Walk), company number 10585806. Registered office: c/o Demsa Accounts, 565 Green Lanes, Haringey, London, England, N8 0RL.

For privacy-related queries: hello@walksouthwestcoast.co.uk